Spirits
Bardstown Bourbon Company - National Sampling Program
Bardstown Bourbon Company
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GR Spirits
GR - Spirits Brand Launch & Market Entry
Services Provided
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- Activation & Engagement
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- Creative Direction
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- Social & Digital
Results Achieved
Market Entry
Strategic launch across target markets
Distributor Relations
Built key distribution partnerships
Brand Awareness
Consumer trial and brand recognition
GR is an emerging spirits brand that partnered with TMS Agency to navigate the complexities of market entry and build a foundation for long-term growth. TMS provided strategic guidance and hands-on execution to bring the brand to market.
The Approach
TMS designed a phased market entry strategy. We started by identifying target markets with the strongest potential for the brand, then developed activation programs tailored to each market’s unique dynamics. On-premise, we secured placements at influential bars and built relationships with key bartenders and beverage directors. Off-premise, we executed sampling programs at retailers to drive consumer trial.
Our creative team developed brand messaging and materials that clearly communicated GR’s unique positioning in the spirits category.
Key Achievements
- Developed and executed a phased market entry strategy
- Built relationships with key distributors and on-premise accounts
- Drove consumer trial through targeted sampling and activation programs
- Created brand positioning materials that resonated with target consumers
The Challenge
As an emerging spirits brand entering competitive markets, GR needed a strategic marketing partner to build brand awareness from the ground up, establish distributor relationships, and drive consumer trial through targeted activation programs.
Our Solution
TMS developed a comprehensive market entry strategy combining strategic sampling programs, on-premise activations at influential bars and restaurants, and creative brand positioning to help GR establish a presence and gain traction with distributors and consumers alike.
