Spirits
Bardstown Bourbon Company - National Sampling Program
Bardstown Bourbon Company
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Bardstown Bourbon Company Spirits
Bardstown Bourbon Company - National Sampling Program
Services Provided
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- Activation & Engagement
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- Field Team Management
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- Brand Ambassador Training
Results Achieved
Markets Launched
14+
Consumer Reach
Thousands of new consumers sampled
Conversion
Premium brand trial at point of purchase
Bardstown Bourbon Co is one of the fastest growing and most innovative distilleries on the Kentucky Bourbon Trail. They approached TMS Agency to quickly develop and execute an end-of-year off-premise sampling program.
The Approach
TMS assembled and trained a team of brand ambassadors with deep knowledge of the bourbon category. Each ambassador was equipped to authentically share the Bardstown story — from the collaborative distilling model to the unique flavor profiles of each expression.
We identified high-traffic retail locations across 14+ major markets, coordinating with national chain buyers and independent accounts to secure prime sampling windows during the critical holiday selling season.
Key Achievements
- Rapid launch to 14 major markets and multiple National Chain accounts
- Engaged, sampled and educated thousands of consumers new to the brand at the point of purchase
- Drove conversion for premium marks while capturing valuable consumer data for the client
- Supported Bardstown in fortifying relationships with accounts at a critical time of year
The Challenge
Bardstown Bourbon Co needed to quickly develop and execute an end-of-year off-premise sampling program to create awareness around their premium brands, drive trial, and support distribution in key independent and National accounts across the country.
Our Solution
TMS Agency rapidly deployed a national sampling program across 14 major markets and multiple National Chain accounts, with trained brand ambassadors who could authentically tell the Bardstown story and drive conversion at the point of purchase.
"They stay a step ahead and always come to the table with insights, recommendations and solutions. They've been a valuable extension of our commercial team and are committed to always delivering quality results."
