Wine
Sonoma - Wine Brand Activation & Consumer Engagement
Sonoma
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Sonoma Wine
Sonoma - Wine Brand Activation & Consumer Engagement
Services Provided
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- Activation & Engagement
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- Creative Direction
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- Field Team Management
Results Achieved
Channel Strategy
On-premise and off-premise activations
Consumer Experience
Guided tastings with wine education
Brand Awareness
Increased visibility in key markets
Sonoma represents the quality and craftsmanship of California winemaking. TMS Agency partnered with Sonoma to develop and execute brand activation programs that connected consumers with their wines in meaningful ways.
The Approach
TMS crafted a dual-channel activation strategy. In retail locations, our ambassadors led guided tasting sessions that walked consumers through Sonoma’s portfolio, sharing stories about the vineyards, winemaking techniques, and flavor profiles. On-premise, we partnered with restaurants and wine bars to create tasting events that positioned Sonoma alongside food pairings.
Our creative team developed tasting materials and point-of-sale collateral that reinforced the brand’s premium positioning and regional heritage.
Key Achievements
- Executed on-premise and off-premise wine tasting activations across key markets
- Provided guided tasting experiences with wine education and food pairing recommendations
- Increased brand visibility and trial in competitive wine retail environments
- Created lasting consumer connections through authentic, story-driven engagement
The Challenge
Sonoma needed a marketing partner to help build brand awareness and drive trial in competitive wine markets, connecting consumers with their portfolio through engaging tasting experiences that communicated the quality and craftsmanship behind the brand.
Our Solution
TMS developed a tailored activation program combining in-store wine tastings, restaurant partnerships, and event-based sampling. Our team was trained on Sonoma's winemaking philosophy and regional story to create authentic, educational consumer experiences.
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