Pep Boys Automotive & Retail

Pep Boys - Retail Brand Activation & Consumer Engagement

Services Provided

- Activation & Engagement
- Field Team Management
- Creative Direction

Results Achieved

Retail Activation

In-store consumer engagement programs

Brand Differentiation

Interactive service demonstrations

Customer Engagement

Direct consumer interaction at scale

Pep Boys is a leading automotive service and retail chain. TMS Agency partnered with them to create in-store brand activation programs that drove consumer engagement and reinforced their position as a trusted automotive partner.

The Approach

TMS developed in-store activation events designed to educate consumers about Pep Boys’ service offerings while creating engaging, memorable experiences. Our field teams were trained on the brand’s value proposition and service capabilities to have informed conversations with customers.

We coordinated activations across multiple locations, managing staffing, logistics, and execution to ensure consistent brand representation and measurable impact.

Key Achievements

Designed and executed in-store activation programs at retail locations
Created interactive experiences that showcased service capabilities
Trained and deployed field teams for direct consumer engagement
Delivered measurable increases in customer interaction and brand awareness

The Challenge

Pep Boys needed a marketing partner to drive foot traffic, increase brand awareness, and create engaging consumer experiences at retail locations, differentiating their service offerings in a competitive automotive aftermarket.

Our Solution

TMS designed and executed in-store activation programs at Pep Boys locations, creating interactive consumer experiences that highlighted the brand's service capabilities and product offerings. Our field teams engaged customers directly, driving awareness and consideration.

Related Case Studies

More success stories from the Automotive & Retail industry

Automotive & Retail