Garage Gurus - Experiential Marketing & Event Activation

Garage Gurus is a leading automotive training and education brand that provides professional technicians with hands-on learning experiences. TMS Agency was brought on to help drive awareness and engagement through experiential marketing programs.

The Approach

TMS created event activation programs that brought the Garage Gurus experience directly to their target audience. At trade shows and industry events, our teams set up interactive demonstrations that allowed technicians to experience the brand’s training resources firsthand.

We also coordinated outreach events at partner locations, creating opportunities for technicians to learn about Garage Gurus’ training programs in a low-pressure, engaging environment.

Key Achievements

• Executed experiential marketing activations at industry trade shows and events
• Created hands-on demonstrations that showcased training resources
• Drove attendance and enrollment for Garage Gurus training programs
• Built brand awareness among professional technician communities