Automotive & Education
Garage Gurus - Experiential Marketing & Event Activation
Garage Gurus
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Garage Gurus Automotive & Education
- Activation & Engagement
- Field Team Management
- Creative Direction
Event Reach
Industry trade shows and partner events
Audience Engagement
Hands-on demonstrations for technicians
Brand Awareness
Increased training program enrollment
Garage Gurus is a leading automotive training and education brand that provides professional technicians with hands-on learning experiences. TMS Agency was brought on to help drive awareness and engagement through experiential marketing programs.
TMS created event activation programs that brought the Garage Gurus experience directly to their target audience. At trade shows and industry events, our teams set up interactive demonstrations that allowed technicians to experience the brand’s training resources firsthand.
We also coordinated outreach events at partner locations, creating opportunities for technicians to learn about Garage Gurus’ training programs in a low-pressure, engaging environment.
Garage Gurus, an automotive training and education brand, needed to increase awareness among professional technicians and drive attendance at their training facilities and events through engaging experiential marketing.
TMS developed and executed event-based activation programs that brought the Garage Gurus experience directly to technicians at trade shows, industry events, and partner locations. Our team created interactive demonstrations that showcased the brand's training resources and technical expertise.
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