Strengthening Distributor Relationships Through Activation Support
How strategic field marketing and activation programs help brands build stronger distributor partnerships and drive mutual success.
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Dante Maciel
EVP Operations
About Dante
With an eye for efficiency and continuous improvement, Dante has spent the majority of his career in leadership roles within the spirits industry focusing on setting the highest standards of operations for client-focused field sales and marketing programs, including ground-up process development, team building and project management. Dante is known as the link between an outstanding client experience and best-in-class program execution.
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Latest Articles by Dante
Insights and expertise from our marketing team
Building a Best-in-Class Brand Ambassador Program
What separates a great brand ambassador program from an average one? It starts with recruitment, training, and a commitment to authentic brand representation.
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The RTD Revolution: How Ready-to-Drink is Reshaping Beverage Marketing
The ready-to-drink category continues to experience explosive growth. Here is how brands can capitalize on the momentum with strategic marketing.
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Why Sampling Matters in the Spirits Industry: More than Just a Taste
How off-premise and on-premise sampling continues to be one of the most effective tools for building trial and brand recognition in the competitive spirits market.
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